1. About Us

RGV Tooth Co. is a cosmetic teeth whitening and tooth gem studio. We are not a dental practice. We do not diagnose, and we do not provide dental or medical services of any kind.

Because of this, we are not a covered entity under HIPAA, and the information you give us is not protected health information. Some of our intake questions ask about things like sensitivity or recent dental work — we ask only to understand whether a cosmetic appointment is a good fit for you, and we handle those answers with the same care described throughout this policy.

2. Information We Collect

Personal Information:

• Name, email address, phone number, and mailing address

• Date of birth or age confirmation, where we collect it

• Payment details submitted through our payment processor when you book or pay a deposit

• Opt-in records and timestamps for every communication channel you consent to (SMS, email)

• Signed forms, including intake, consent, and release documents

• For clients under 18: parent or guardian name, email address, and signature

Non-Personal Information:

• IP address, browser type, and device information

• Website usage patterns and analytics

• Information collected through cookies and similar technologies

Customer Communication:

• Records of inquiries and booking requests

• Appointment details and stated preferences

• Service history and feedback

• Photographs or video, where you have given us written permission (see Section 8)

3. How We Use Your Information

We use the information we collect to:

• Book, confirm, and manage your appointments

• Process deposits and payments

• Send you appointment confirmations, reminders, and aftercare notes

• Respond to your questions and requests

• Maintain records of your communication preferences and consent

• Improve our website and the experience of booking with us

• Protect against fraud and misuse

• Meet our record-keeping and legal obligations

We do not use your information for automated decision-making that produces legal or similarly significant effects.

4. SMS Messaging & Compliance

Text Message Program Terms & Conditions

By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.

Opt-In & Consent:

• You will only receive messages if you have explicitly opted in

• We maintain timestamped records of all opt-in actions

• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

Opt-Out Instructions:

• You can cancel SMS notifications at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT

• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in

• All opt-out requests are processed immediately

Message Frequency & Content:

• Message frequency varies based on your interactions with our business

• Messages will be directly related to the services you have requested

• We do not send promotional content without specific consent

Help & Support:

• Reply HELP for assistance, or contact us at [email protected] or (956) 515-3583

• Customer support is available during regular business hours

Carrier Information:

• Standard message and data rates may apply

• Carriers are not liable for delayed or undelivered messages

• Supported carriers include AT&T, T-Mobile, Verizon, and US Cellular, along with most regional carriers. Carrier support may change without notice.

SMS Data Protection Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors who provide support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We maintain data protection measures to protect your SMS opt-in information and consent records.

5. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information for money.

We share information only in these circumstances:

Service providers. Third-party vendors who help us operate, including payment processing, appointment scheduling, form and document signing, email delivery, and SMS aggregators and providers who deliver the messages you consented to receive. All of them are contractually required to keep your information confidential and to use it only for the services they provide to us.

Legal compliance. Where required by law, legal process, valid law enforcement request, or court order, or where necessary to establish or defend our legal rights.

Business transfers. In connection with a merger, acquisition, or sale of assets, your information may transfer to the new owner. It remains protected under the terms of this policy or a policy at least as protective.

Advertising and analytics. We use website analytics and advertising tools that may set cookies and collect information about how you use our site. Under some state privacy laws, this activity can be considered "sharing" personal information for targeted advertising, even though no money changes hands. You can limit this by adjusting your browser settings, using a Global Privacy Control signal, or contacting us.

Every category above excludes text messaging originator opt-in data and consent records. That information is disclosed only to the aggregators and providers that deliver our text messages.

6. Payments

Payments and deposits are processed by a third-party payment processor. We do not store full payment card numbers on our systems. Your payment information is handled under the processor's own privacy and security terms, in addition to this policy.

7. Data Security

We implement and maintain reasonable security measures to protect your personal information, including:

• Encryption of sensitive information in transit and at rest

• Access controls and authentication requirements

• Regular security review and updates

• Staff training on data protection

• Breach notification procedures consistent with applicable law

• Backup and recovery systems

No method of transmission over the Internet or method of electronic storage is completely secure. We use commercially reasonable means to protect your personal information, but we cannot guarantee absolute security.

8. Photographs and Video

We photograph or record client results only where you have given written permission through our media release. You can withdraw that permission at any time by contacting us, and we will stop using the material going forward. We may not be able to remove material that has already been shared or reposted by others.

9. Minors

Our website and services are not directed to children under 15, and we do not knowingly collect information from them.

Clients under 18 may book only with a parent or guardian, who must review and sign the required forms. Appointment messages for a client under 18 may be sent to the parent or guardian, to the client, or to both. A parent or guardian may contact us at any time to review or update their child's information, or to stop messages to either number.

10. Data Retention

We keep your information for as long as we are in business, unless you ask us to delete it and we are able to do so.

Signed forms — including intake, consent, and release documents — and records of your communication consent are kept as part of our permanent business records. We do not delete them on a set schedule. We keep them so that we always have an accurate record of what you agreed to and when. These records are stored securely and are never used for marketing.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Analyze site traffic and how visitors use our site

• Remember your preferences

• Improve website functionality

• Measure the effectiveness of our marketing

You can control cookies through your browser settings. Disabling cookies may limit some features of our website.

12. Your Rights & Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you

• Correct inaccurate information

• Request deletion of your personal information, other than the signed forms and consent records described in Section 10

• Request information about how we process your data

• Opt out of the processing of your personal information for targeted advertising

• Withdraw consent for future communications at any time

• Appeal a decision we make about your request

You can also, at any time and regardless of where you live:

• Opt out of marketing emails using the unsubscribe link in any email we send

• Opt out of text messages by replying STOP

To exercise any of these rights, contact us using the details in Section 15. We may need to verify your identity before acting on a request. We will respond within the timeframe required by applicable law, and within 45 days where no shorter period applies. If we deny your request, you may appeal by replying to our response, and you may contact your state Attorney General's office if you believe your rights have been violated.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies. This policy applies only to information collected by RGV Tooth Co..

14. Changes to This Policy

We may update this policy from time to time. The current version, with its effective date, will always be available on our website. If we make significant changes, we will notify you by email or through a notice on our website.

15. Contact Us

If you have questions about this policy or about how your information is handled, contact us at:

RGV Tooth Co.

Address: 1120 Galveston Ave, McAllen TX 78501

Phone: (956) 515-3583

Email: [email protected]

By using our website and services, you agree to this Privacy Policy.